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4.8 stars |·Loved by parents | 100,000+ servings sold

Why UK Parents Are Swapping Their Kids' Gummy Vitamins for a Chocolate Greens Powder (No Veggie Taste, No Added Sugar)

Gummies need binders, bulking agents and added sugar just to hold their shape; a chocolate-flavoured greens powder skips all of it and reaches the gut in 30 seconds a morning.

Why does the daily gummy feel like a win that isn't landing?

Here is the quiet worry that follows a lot of parents around: your child eats beige.

Toast, plain pasta, maybe a stray cucumber if the wind is right. So you buy the gummies to bridge the gap and tell yourself the box is covered.

But the picky eating doesn't budge. The tummy still grumbles. The colds still make the rounds every term.

So you start wondering whether the thing you reach for every morning is actually doing much at all — or whether it's just something sweet that happens to be shaped like help.

That instinct is worth listening to. A gummy is engineered to survive on a shelf and please a child's mouth. Whether it nourishes their gut is a separate question entirely and it's the one no one on the jar wants you to ask.

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So, what has to go into a gummy before the vitamins do?

A gummy needs bulking agents and binders to hold its shape.

These keep it from collapsing into syrup. It also needs sugar or glucose to taste like a treat. Only then does a trace of the actual vitamins go in.

Call it the filler-first problem. The stuff that makes a gummy pleasant to eat gets the front of the recipe. The nourishment rides in the back seat.

And that sugar isn't harmless padding. Feeding a growing gut a sweet hit every single morning keeps a child craving sweet - which is the exact loop that made them a picky eater to begin with.

The gut is where nutrients actually get absorbed. Load it with sugar and filler first, and you're working against the very place you're trying to feed. The easy win quietly deepens the problem it was meant to fix.

Lifestyle image of a parent holding their child while they enjoy a LittleVitz Kids Super Greens chocolate flavour drink from a reusable LittleVitz cup. The image includes a verified customer testimonial praising the chocolate taste, demonstrating how the daily greens and superfoods supplement helps children aged 3+ enjoy vitamins, minerals and plant based nutrition as part of their everyday routine.

Most Greens Powders Are Made for Adults. Ours Is Made Just for Kids.

Most greens powders weren't designed with children in mind. As a result, many contain:

  • Ingredients that aren't ideal for kids – Some formulas include herbs and adaptogens that have limited research in children.
  • Adult-sized servings – Doses formulated for adults may not be appropriate for growing bodies.
  • Strong, earthy flavours – The grassy taste of many greens powders can make them difficult for kids to enjoy.
  • Added sugars or sweeteners – Some brands rely on sweeteners to help mask the natural taste of greens.

Helping Kids Thrive Every Day

92% of UK kids fall short on nutrients & vitamins because of 3 reasons: Picky Eating, Busy Families, Nutritional Gaps. We solved all 3.

Lifestyle photo of a child drinking LittleVitz Kids Super Greens chocolate flavour from a reusable LittleVitz cup in a home kitchen. The image demonstrates how the daily greens and superfoods drink fits into a child's everyday routine, providing a convenient and enjoyable way for children aged 3+ to get vitamins, minerals and plant based nutrition.
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Kids love the taste

Delicious taste that kids adore.

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Ready in seconds

Scoop. Blend. Enjoy

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30+ active ingredients

Ensuring kids get all their nutrients.

No Added Sugar
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Vegan
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Natural ingredients
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3rd Party Tested
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Non GMO
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Maximum Absorption
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NO GLUTEN
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NO DIARY
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MADE IN UK
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HACCP CERTIFIED
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No Added Sugar
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Vegan
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Natural ingredients
◆
3rd Party Tested
◆
Non GMO
◆
Maximum Absorption
◆
NO GLUTEN
◆
NO DIARY
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MADE IN UK
◆
HACCP CERTIFIED
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Why The Experts Love LittleVitz

Charles Riches 

“LittleVitz provides a comprehensive blend of essential vitamins, minerals, and phytonutrients carefully formulated to support healthy growth and development in children.”

Charles Riches 

Nutritionist, BSc (Hons) Nutrition

Dr Laura Holland

"The first 10 years of life help shape the next 70. Supporting children with the nutrients they need, in a way that is easy for parents and enjoyable for kids, can make a meaningful difference to lifelong health and wellbeing."

Dr Laura Holland

Integrative Medicine & Nutrition, Founder of BeU Method

Sarah Griffiths

"Finally, a greens powder formulated 100% for kids. With no hidden nasties, this is everything I’ve been looking to find for my clients and beyond."

Sarah Griffiths

Founder of Nourish. Award Winning Functional Nutritionist & gut health expert

⭐⭐⭐⭐⭐ 4.8 stars · Loved By Parents · 100,000+ Servings Sold

Curiosity Corner

For the rightly curious parent
We are Kids-First!

Unlike most nutrition companies that treat children as an afterthought, LittleVitz is 100% focused on kids and their needs. We don't sell sugar-filled gummies; we design the highest-quality foundational nutrition, that’s why we were the UK’s first brand to develop a nutrient-packed green powder specifically for children.

Safety You Can Trust: We are based in the UK, home to some of the world's strictest food standards. While regulations are often looser in other countries, we work hard to surpass every UK standard. This commitment means you have complete peace of mind knowing your little one is getting the safest, best ingredients, guaranteed.
Most kids can use more greens and superfoods, yet so many greens powders are formulated for adults not children.

LittleVitz Kids Super Greens is a delicious, chocolate-flavoured greens powder made just for kids.

It’s packed with whole-food, veggie and fruit based nutrients and minerals to support healthy growth and immunity, without any added sugar or nasties or arguments.

Simply mix it into milk, smoothies, or water to give picky eaters the goodness of greens in a way they’ll actually enjoy!
LittleVitz Kids Super Greens contains a blend of essential vitamins, minerals, and real plant-based ingredients to support healthy growth, immunity, and energy.

It includes key vitamins A, C, D3, E, K2, and a full range of B vitamins for energy and development, along with calcium, iron, and magnesium for strong bones and focus.

The formula is packed with natural greens and fruits such as spinach, kale, broccoli, spirulina, chlorella, moringa, and apple, pineapple, and blueberry extracts.

It also contains cocoa for a delicious chocolate flavour, coconut and oat milk for creaminess, and stevia for natural sweetness with no added sugar.
Yes our Kids Super Greens is a multivitamin, as it includes all the vitamins and minerals you would expect from a great multivitamin.

But it is also so much more. It includes greens, veggies and fruits that are amazing for growing bodies and its great taste acts not only as a lovely treat, but also as a fun way to teach kids to enjoy being healthy.

And unlike nearly all other children's multivitamins, there are no nasties (sugar, glucose, anti-caking agents, binders) to interrupt the absorption of the goodness that they need.
Our Kids Super Greens is a concentrated blend of greens, superfoods, and essential nutrients, perfect for little ones who don’t always eat their veggies.

But we recommend kids still eat their fruits and vegetables each day.

Think of it as an easy, supportive boost to your child’s diet, not a substitute for fresh, whole foods.
We all know taste buds of the small can be a little fussy, especially with something new! While every child is different, the vast majority of our taste testers have found LittleVitz really yummy.

For the few who were unsure at first, parents often find that after a few tries, kids start to genuinely enjoy it, it just takes a moment for their taste buds to adjust.

One of the great things about LittleVitz is how versatile it is. Here are a couple of simple tips:

• Add a couple of scoops of yogurt to the blend to reduce sweetness.

• Blend some ice to create a more of an chocolate ice cream flavour.

• Blend in with other ingredients to create smoothies.

• Get creative: make crepes, pancakes, cupcakes, brownies etc… kids will love them have no idea of the goodness.You can blend it into a smoothie, stir it into pancake batter, mix it with yogurt, or even bake it into brownies.

For more fun and tasty ideas, check out our Recipes page, you’ll be amazed at how easily LittleVitz can fit into your child’s favourite foods.

Check out our recipes page for more great ideas.
LittleVitz Kids Super Greens provides real, whole-food nutrition from greens and superfoods, while gummy vitamins mainly offer isolated synthetic nutrients and tend to provide little to no nutritional value and are mostly packed with sugar and other nasties.

Unlike gummies, LittleVitz has no added sugar, is free from artificial additives, and made to support overall nutrition rather than just fill vitamin gaps.

It delivers natural goodness in a form kids enjoy without the candy-like sugar content of gummies.
LittleVitz Kids Super Greens is blended and packaged in the UK under strict quality and safety standards.

Our manufacturing partners follow Good Manufacturing Practice (GMP) guidelines and are HACCP certified to ensure purity, consistency, and accuracy in every batch.

Each ingredient is sourced from trusted, non-GMO suppliers and tested for quality before use.

Kids Super Greens is also third party tested to ensure accuracy on nutritional value and contaminant testing- including heavy metals and microbials.

We are committed to maintaining clean, transparent, and high-quality production from ingredient selection to final packaging.
Our Kids Super Greens is lightly sweetened with a touch of cocoa and stevia, no sugar needed.

It’s completely vegan, non-GMO, and free from synthetic dyes or anything artificial. Only the good stuff for your Little Vitters.

Us vs Them

Everything your child needs and nothing they don't.

LittleVitz delivers complete nutrition without added sugars, artificial ingredients or fillers so you can feel good about every daily serving.