From One Loving Uncle… to Millions of Growing Kids

Meet Andy — founder, health nut, and the world’s most enthusiastic snack supplier to his nieces and nephews.

Before LittleVitz, Andy ran grown-up wellness brand TenT Nutrition: clean supplements and fancy adaptogens, all that good-for-you stuff adults pretend to enjoy.

But on the weekends? He was “Uncle Andy,” referee of pillow fights and full-time snack guy.
One day, watching his best friend bribe his kids into eating broccoli, he joked:

“You make all this health stuff for adults, where’s the version my kids will actually take?”

Challenge accepted!

Andy got to work turning greens into something magical, something that looked like a treat and tasted like chocolate, but was secretly loaded with vitamins, veggies, and none of the fake stuff.
After some messy kitchen experiments (and lots of taste tests with the toughest critics in town), LittleVitz was born: a daily greens powder that turns milk into chocolatey goodness, made just for kids.
Andy soon paired up with Jen, who joined the team in the early days. Armed with a somewhat picky 3 year old, she was extremely excited to hear about a solution that was not just hassle free, but also provided much of the missing nutrition from her daughter's diet.

Helping with early development and product testing, Jen has seen the evolution of the LittleVitz brand and witnessed a once challenging meal time become a more manageable and enjoyable daily routine.

Now together they are taking on the world of kids nutrition, trying to encourage parents to ditch the sugar covered gummies and join the revolution: clean, no added sugars, healthy nutrition for your little heroes.