From One Loving Uncle… to Growing Kids everywhere

Meet Andy — founder, health nut, and the world’s most enthusiastic snack supplier to his nieces and nephews.

Before LittleVitz, Andy ran grown-up wellness brand TenT Nutrition: clean supplements and fancy adaptogens, all that good-for-you stuff adults pretend to enjoy.

But on the weekends? He was “Uncle Andy,” referee of pillow fights and full-time snack guy.
One day, watching his best friend bribe his kids into eating broccoli, he joked:

“You make all this health stuff for adults, where’s the version my kids will actually take?”

Challenge accepted!

Andy got to work turning greens into something magical, something that looked like a treat and tasted like chocolate, but was secretly loaded with vitamins, veggies, and none of the fake stuff.
After some messy kitchen experiments (and lots of taste tests with the toughest critics in town), LittleVitz was born: a daily greens powder that turns milk into chocolatey goodness, made just for kids.

Not long after starting Jen came onboard. Jen - a friend and mother of a 3 year old - provides a real life understanding of the challenges facing parents ad picky eaters as well as anyone.

LittleVitz founders photo

Us vs Them

"I didn't create LittleVitz in a boardroom. It started through conversations with friends and family, and it has one very simple goal: to get kids to love their greens.

The more I spoke to parents, the more I realised many were relying on vitamin gummies to fill nutritional gaps. But most are packed with sugar, artificial ingredients, and offer very little real nutrition. I knew there had to be a better way.

So I set out to create something genuinely better and delicious.

I hope you and your little ones love it and that it gives you some peace of mind."

Andy x (Founder)

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